Some people guess that the mythic age has been deprecated by the age of enlightenment. But we just swapped myth. Even totem or taboo are not a thing of the past. The radical, the visionary painter or artist is by his sheer existence an hazard to the “social, moral and intellectual order” as the sociologist and ethnologist Claude Lévi-Strauss once stated.

It’s so easy and comfortable not to challenge yourself. Oh that beautiful harmony. Long live the aesthetic abstraction and in the very end of it the triviality, the modern ornament, the misunderstood and partly even incomprehensible status symbol of design.

Design deals with myth like theology, the difference is, theology is interpreting the myth, design is creating myth. The myth of being forever young, the myth of purchasable fortune may be as old as mankind, just accoutered every day new. The name of business has changed, instead of priest and prophets we see business economists, informatics, politicians, designer etc.

Myth, totem, taboo. All still present and ideal instruments in the game of power.

By putting mythical figures, ancient and new signs symbols side by side, the images constitute new meaningful connections and connotations, the images break a taboo and unearth the truth about the new primitivism and simplicity of the postmodern world. Smartphone icons and hieroglyphs have a lot in common, even when there are ages in between. Association is unveiling. The myth-game is an investigation game for the artist and the viewer.

Ralph Tepel